Anua

Anua is the rising Korean skincare brand best known for its gentle yet effective Heartleaf 77% Soothing Toner, a viral favourite loved worldwide. Focused on simple formulations with high concentrations of natural ingredients, Anua is designed for sensitive and stressed skin. At KuteSkin, we stock a curated range of authentic Anua products, shipped fast across the UK, so you can experience the soothing power of this minimalist skincare brand.

[Anua] Nano Retinol 0.3% Niacin Renewing Serum 30ml

£39.00

[Anua] HEARTLEAF SUCCINIC MOISTURE CLEANSING FOAM 150ml

£15.00

[Anua] NIACINAMIDE 10% + TXA 4% DARK SPOT CORRECTING SERUM 30ml

£32.00

[anua] PDRN 100 Hyaluronic Acid Glow Pad 180ml 60ea

£26.00

[Anua] RICE ENZYME BRIGHTENING CLEANSING POWDER 40g

£20.00

[Anua] Azelaic 10 Hyaluron Redness Soothing Pad 230ml 90ea

£24.00

[Anua] HEARTLEAF SILKY MOISTURE SUNSCREEN 50ml

£23.00

[Anua] PEACH 77 NIACIN ESSENCE TONER 250ml

£25.00

[Anua] HEARTLEAF QUERCETINOL PORE DEEP CLEANSING FOAM 150ML

£15.00

[Anua] PEACH 70% NIACINAMIDE SERUM 30ml

£25.00

[Anua] Heartleaf 77% Soothing Toner 250ml

£23.00

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Anua has quickly become one of the most in-demand Korean skincare brands, thanks to its no-fuss, ingredient-focused approach. The brand emphasises transparency and skin-friendly formulations, with a particular focus on Heartleaf (Houttuynia Cordata) — a botanical extract known for its calming, anti-inflammatory properties.

The Heartleaf 77% Soothing Toner is Anua’s flagship product, loved for its ability to rebalance and hydrate the skin while reducing redness. The line also includes the Heartleaf Pore Control Cleansing Oil, which gently removes impurities without stripping the skin, and the Heartleaf Soothing Cream, a calming moisturiser ideal for sensitive or acne-prone skin.

Why Choose Anua:

- Clean, minimal formulations with high ingredient percentages

- Especially suitable for sensitive, irritated, or acne-prone skin

- Lightweight and refreshing textures perfect for layering

To get the most out of Anua, start with the Heartleaf Soothing Toner after cleansing, follow with the Soothing Ampoule for targeted calming effects, and finish with the Heartleaf Cream for barrier support.