Anua

Anua is the rising Korean skincare brand best known for its gentle yet effective Heartleaf 77% Soothing Toner, a viral favourite loved worldwide. Focused on simple formulations with high concentrations of natural ingredients, Anua is designed for sensitive and stressed skin. At KuteSkin, we stock a curated range of authentic Anua products, shipped fast across the UK, so you can experience the soothing power of this minimalist skincare brand.

[Anua] GREEN LEMON VITAMIN C BLEMISH SERUM 20ml

£43.00

[Anua] HEARTLEAF PORE CONTROL CLEANSING OIL 200ml

£22.00

[Anua] HEARTLEAF 80% MOISTURE SOOTHING AMPOULE 30ml

£30.00

[Anua] HEARTLEAF 70% INTENSE CALMING CREAM 50ml

£32.00

[Anua] Heartleaf 77% Clear Pad 70ea

£28.00

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Anua has quickly become one of the most in-demand Korean skincare brands, thanks to its no-fuss, ingredient-focused approach. The brand emphasises transparency and skin-friendly formulations, with a particular focus on Heartleaf (Houttuynia Cordata) — a botanical extract known for its calming, anti-inflammatory properties.

The Heartleaf 77% Soothing Toner is Anua’s flagship product, loved for its ability to rebalance and hydrate the skin while reducing redness. The line also includes the Heartleaf Pore Control Cleansing Oil, which gently removes impurities without stripping the skin, and the Heartleaf Soothing Cream, a calming moisturiser ideal for sensitive or acne-prone skin.

Why Choose Anua:

- Clean, minimal formulations with high ingredient percentages

- Especially suitable for sensitive, irritated, or acne-prone skin

- Lightweight and refreshing textures perfect for layering

To get the most out of Anua, start with the Heartleaf Soothing Toner after cleansing, follow with the Soothing Ampoule for targeted calming effects, and finish with the Heartleaf Cream for barrier support.